Branding & Marketing

April 30th, 2012 | admin

With corporations and financial institutions reducing legal spend, using fewer law firms, and seeking out firms perceived to be “safe harbors,” a stand-out brand, high impact marketing, and effective business development are essential to maintaining and increasing market share.


We partner with law firms to develop a fact-based understanding of their current brand and market position at the practice, market, sector, and firm levels  – providing the strategic insights necessary to set them apart from the competition through a combination of branding, marketing, and business development initiatives.